When My Magic Wand died I bought this vibe over a new Hitachi because of its look. Whereas the Hitachi looks a bit 'kitchen appliance' due to its white colour and shape this baby looks the business for the bedroom being of the classis sex/fetish colours red and black. Not a great way to pick a toy maybe but I'm glad I did it. Why? well the MM is really great and better suited to masturbating than the Hitachi (great though that was too). Firstly its power is a little less than the Hitachi so the Hi setting does not get uncomfortable for me and so I get two usable settings rather than one of the Hitachi. Next the shape is a little more comfortable/ergonomic to hold in the position I wanted it for (though probably less ergonomic for say back massager if anyone wants a massager for that). Lastly the gel like head is far better than the Hitachi's as its easier to lube and clean, and has a nice smooth and soft texture that slides soooo nicely when playing.
Do yourself a favour and buy one now!