I tried this on my DH, and we both loved it. It did feel cool on his cock and inside me, though. Weird, to be "hot" and "cold" at the same time! The strawberry was delicious. Haven't tried the others. I think they should market this as "dickalicious and lip balm" because my lips are softer when I use it!
I would suggest, though, that if you order this, you test it before your next play time. Women, massage a tiny amount around your genitals, and on your lips. Men, do the same. Then see how it tastes, feels, and if either of you have any allergic reaction. You do not want to break out in hives or have your throat swell shut in the middle of something interesting!
I would HIGHLY recommend this product. I'm thinking about buying tubes to stuff in Christmas Stockings next holiday!